Fendi ’s story began in 1925. In Rome, Via del Plebiscito an unskilled laborer floor, Eduardo Fendi (Edoardo FENDI) and Adele Fendi (Adele FENDI) his wife, and fur handbags. After World War II, the company began its expansion. Eduardo and Adele Fendi Fendi, and five daughters-Paola, Anna, Franca, Carla and Alda FENDI in 1946, joined the family business. Today, Fendi (FENDI) continue to shock the fashion industry with innovative design. Fendi (FENDI) brand specializing in the production of high-quality fur products, first held in 1955, Fendi (FENDI) Couture. Then the company has grown, and business scope expanded to knitwear, swimwear, clothing and other lower price category, and even developed the jewelry, men’s perfume, but the Fendi (FENDI) brand is still its fur apparel in the world of fashion world renowned. One of its founder, Eduardo Fendi (FENDI) after the death of the company by her five daughters to join operation.

In 1965, Fendi (FENDI) German nationals employed by the company famous designer Karl Lagerfeld (Karl Lagerfeld) for its brand designers, Lagerfeld dramatic design concepts so that Fendi (FENDI) to obtain a global fashion brand clothing The attention and praise, Lagerfeld and Fendi (FENDI) co-operation in order to double “F” letter for the identification of mixed series is following France’s Chanel (CHANEL) of the pairs of C letters, Italy Gucci (GUCCI) two-letter G After all everyone has a fashion consciousness of the two-letter symbol.
Lagerfeld to innovate on the fur processing, such as dealing with the real animal fur into effect with the appearance of imitation fur; in fur fabric marked with a large number of small holes in order to reduce the weight of coats easy to wear; the colorful fur dyeing processing. Its innovative design also includes water for mink coats for trim denim fabric, choose, such as squirrel skins, snow mink fur and so on are very bold design.
In the early nineties Fendi (FENDI) introduced fur installed opposite to the front for the whole fur coat on both sides of mesh fabric to protest against the prevailing anti-fur campaign apparel. 93/94 autumn and winter, Fendi (FENDI) brand re-launch of folding into a zipper-like packets and long fur coat. As the company’s head of Fendi (FENDI) sisters also intends to change the way people regard as a high-end luxury fur garments traditional concepts, so that Fendi (FENDI) fur clothing brand is more to life, civilian-oriented, fashion-oriented, approached more consumers.
Currently Fendi (FENDI) worldwide and more than 100 stores, the flagship Fifth Avenue store in New York.
Fendi (FENDI) Brand files:
Country: Italy
Create Age: 1925
Created by: Eduardo Fendi (Edoardo FENDI) and Adele Fendi (Adele FENDI) couples
Designer: Karl Lagerfeld – fur, women’s, Fendi family, heirs, Ms. Maria Silvia Venturini FENDI – men, men and women accessories