People are the collar of the KM coat. There is a consistent framework to understand people, capturing not only the “types” of individuals in a firm, but also the “forces” that bind these individuals together and guide their actions in a knowledge network. This person-centric approach empowers the leader of a knowledge initiative to avoid the common pitfalls, develop a self-sustaining strategy for knowledge exchange, make smart technology choices, and ultimately succeed where so many others have not.